tekel vodka choose the intensive marketing strategy. since you find it in every market or bakkal, with low prices. it is spreaded all over turkey.
absolut vodka is an example of selective strategy since it is found in spesific regions of turkey and its pricing is higher than the intensive strategy products such as the tekel vodka.
belvedere vodka choose exclusive strategy since it is not found in markets of turkey. you can find it in some night clubs and cafe's in turkey with high prices.
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