fourth assigment -evaluation-

http://pazarlamarchi.blogspot.com/

to choose the brands we know well was a good idea. İt made the topic understood easier. the paragraph gave me the new information which buying from hermes is really hard and exlusive.

http://070204042.blogspot.com/

my friend gave the prices of the products in the paragraph which was a good idea to explain the 3 strategies. the language used in the paragraph was really explanatory.

http://mervecalislar.blogspot.com/

choosing markets to explain rather than solid products was a really smart idea. And writing all the countries that has that market was really good for understanding the strategies of the places.

fourth assigment

tekel vodka choose the intensive marketing strategy. since you find it in every market or bakkal, with low prices. it is spreaded all over turkey.

  
absolut vodka is an example of selective strategy since it is found in spesific regions of turkey and its pricing is higher than the intensive strategy products such as the tekel vodka.
  
belvedere vodka choose exclusive strategy since it is not found in markets of turkey. you can find it in some night clubs and cafe's in turkey with high prices.

third assigment -evaluation-

http://pazarlamarchi.blogspot.com/

it was a good idea to explain the topic from the picture. the picture my friend choose was an explanatory picture about the topic. the language used in the paragraph was great, it was like speaking with the reader so the topic was easy to understand.

http://mervecalislar.blogspot.com/

the phrase 'enchancing the product' explained the whole topic to me it was a good choise of words. the picture chosen was great and the fact that it is a real place it was more realistic.


http://ozancevik.blogspot.com/2012/08/packaging-sizce-dalndan-koparlms-meyve.htm

again the picture was really good. the examples in the paragraph helped me understand the topic better. I agree with my friend if the package is good it makes you do everything.

third assigment

packageing is the cover of the product. why is packageing important? imagine you are buying a product from kipa, there are two different choise two have the same price, which one would you buy? would you buy a product that is packed bad?

packageing is important because like the people wear clothes products have packages. we choose clothes for our appearance outside so products should look good like people in the market. when a person is buying a product if two products price is the same second thing he looks at is the package. if the package is better the product is always preffered. if there is a product with a bad package and if the product is not a 'should buy' it is not recognized and even if its recognized it wouldnt be wanted. so package is the clothe of the product and it has an important role in the selling process. as we see in the picture if the package is appealing to eye the product is appealing to eye too. if the package was a normal white milk package it wouldn't be this appealing.

first assigment -evaluation-

http://ba216.blogspot.com/

İt was a great way to explain customer satisfaction with the VİP vans because these are the places that satisfaction is needed for later usage and comfort. The examples of services in the van were explanatory.

http://ulgenella.blogspot.com/

I agree that customer satisfaction and companies trustworthy has a relation. Customers that are not happy telling more than the ones that are happy was a new information to me and an interesting one since 22 of unhappy customers tell while 4 happy ones do.

http://fulyaerkut.blogspot.com/

My friend choose explaining customer satisfaction with dissatisfied customers. And the picture showed openly that dissatisfied customers are more important in the negative way. The paragraph was easy and fun to read.

second assigment -evaluation-

http://070204042.blogspot.com/

First of all my friends methaphors in the paragraph was really good. Especially oppening the paragraph with the bee idea was great. Secondly the examples were so explanatory that made the reading easy to understand. And I agree with the restaurant idea and its similarity but in the other hand little diffrence with the companies.

http://pazarlamarchi.blogspot.com/

My friends comments on positioning emphasized pshcologies place in marketing. This is interesting becouse its true, in a way marketing deals with human pschology. The puzzle example and the relation of it with the topic was great.

http://mervecalislar.blogspot.com/

The idea of choosing an advertisement to explain the topic was great. It was an interesting paragraph for me because I learned the aim of sprite in the ad. Which I didn't get before.

second asssignment

                    


positioning is basically the first thing that comes into your mind about a company or product. for example when you think of the tissue brand Selpak first thing that you think is elephants that suck the water. this is the positioning strategy of selpak. in the other hand when you ask for a tissue in Turkey you say selpak which emphasizes the importance of the products name. positioning also determines your place in the market and where you are in the people's minds. since selpak has great positioning strategies and ideas in turkey it comes into my mind primarily and this is why I choose the picture.

first assignment

Customer satisfaction is mainly something to do with the quality of a product or company. For a company customer satisfaction has a high importance. Since business is made between the company and the customer, in order to make the highest sell and to make the customer buy again the customer should be satisfied and happy with the buy. To make this happen the quality of the product should be at its highest state. For example if you are buying a car and have 'X' dolars you want 'the car for X dolars' to have all the equipment it can have within the X dolars. If you find the car with the features you want you are satisfied and ready to go to the same company again when you are looking for a new car in a later buy. (yet it has nothing to do with finding a better car for X dolars.) there is a saying in turkish 'kaz gelecek yerden tavuk esirgenmez' this saying summerises customer satisfactions importance in a way. Which states that if you want to earn money you should spend a little.