13 Ağustos 2012 Pazartesi

second asssignment


                    


positioning is basically the first thing that comes into your mind about a company or product. for example when you think of the tissue brand Selpak first thing that you think is elephants that suck the water. this is the positioning strategy of selpak. in the other hand when you ask for a tissue in Turkey you say selpak which emphasizes the importance of the products name. positioning also determines your place in the market and where you are in the people's minds. since selpak has great positioning strategies and ideas in turkey it comes into my mind primarily and this is why I choose the picture.

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