30 Ağustos 2012 Perşembe
third assigment
packageing is the cover of the product. why is packageing important? imagine you are buying a product from kipa, there are two different choise two have the same price, which one would you buy? would you buy a product that is packed bad?
packageing is important because like the people wear clothes products have packages. we choose clothes for our appearance outside so products should look good like people in the market. when a person is buying a product if two products price is the same second thing he looks at is the package. if the package is better the product is always preffered. if there is a product with a bad package and if the product is not a 'should buy' it is not recognized and even if its recognized it wouldnt be wanted. so package is the clothe of the product and it has an important role in the selling process. as we see in the picture if the package is appealing to eye the product is appealing to eye too. if the package was a normal white milk package it wouldn't be this appealing.
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