http://pazarlamarchi.blogspot.com/
it was a good idea to explain the topic from the picture. the picture my friend choose was an explanatory picture about the topic. the language used in the paragraph was great, it was like speaking with the reader so the topic was easy to understand.
http://mervecalislar.blogspot.com/
the phrase 'enchancing the product' explained the whole topic to me it was a good choise of words. the picture chosen was great and the fact that it is a real place it was more realistic.
http://ozancevik.blogspot.com/2012/08/packaging-sizce-dalndan-koparlms-meyve.htm
again the picture was really good. the examples in the paragraph helped me understand the topic better. I agree with my friend if the package is good it makes you do everything.
31 Ağustos 2012 Cuma
30 Ağustos 2012 Perşembe
third assigment
packageing is the cover of the product. why is packageing important? imagine you are buying a product from kipa, there are two different choise two have the same price, which one would you buy? would you buy a product that is packed bad?
packageing is important because like the people wear clothes products have packages. we choose clothes for our appearance outside so products should look good like people in the market. when a person is buying a product if two products price is the same second thing he looks at is the package. if the package is better the product is always preffered. if there is a product with a bad package and if the product is not a 'should buy' it is not recognized and even if its recognized it wouldnt be wanted. so package is the clothe of the product and it has an important role in the selling process. as we see in the picture if the package is appealing to eye the product is appealing to eye too. if the package was a normal white milk package it wouldn't be this appealing.
15 Ağustos 2012 Çarşamba
first assigment -evaluation-
İt was a great way to explain customer
satisfaction with the VİP vans because these are the places that
satisfaction is needed for later usage and comfort. The examples of
services in the van were explanatory.
I agree that customer satisfaction and
companies trustworthy has a relation. Customers that are not happy
telling more than the ones that are happy was a new information to me
and an interesting one since 22 of unhappy customers tell while 4
happy ones do.
My friend choose explaining customer
satisfaction with dissatisfied customers. And the picture showed
openly that dissatisfied customers are more important in the negative
way. The paragraph was easy and fun to read.
second assigment -evaluation-
First of all my friends methaphors in
the paragraph was really good. Especially oppening the paragraph with
the bee idea was great. Secondly the examples were so explanatory
that made the reading easy to understand. And I agree with the
restaurant idea and its similarity but in the other hand little
diffrence with the companies.
My friends comments on positioning
emphasized pshcologies place in marketing. This is interesting
becouse its true, in a way marketing deals with human pschology. The
puzzle example and the relation of it with the topic was great.
The idea of choosing an advertisement
to explain the topic was great. It was an interesting paragraph for
me because I learned the aim of sprite in the ad. Which I didn't get
before.
13 Ağustos 2012 Pazartesi
second asssignment

positioning is basically the first thing that comes into your mind about a company or product. for example when you think of the tissue brand Selpak first thing that you think is elephants that suck the water. this is the positioning strategy of selpak. in the other hand when you ask for a tissue in Turkey you say selpak which emphasizes the importance of the products name. positioning also determines your place in the market and where you are in the people's minds. since selpak has great positioning strategies and ideas in turkey it comes into my mind primarily and this is why I choose the picture.
Kaydol:
Kayıtlar (Atom)
