Customer satisfaction is mainly
something to do with the quality of a product or company. For a
company customer satisfaction has a high importance. Since business
is made between the company and the customer, in order to make the
highest sell and to make the customer buy again the customer should
be satisfied and happy with the buy. To make this happen the quality
of the product should be at its highest state. For example if you are
buying a car and have 'X' dolars you want 'the car for X dolars' to
have all the equipment it can have within the X dolars. If you find
the car with the features you want you are satisfied and ready to go
to the same company again when you are looking for a new car in a
later buy. (yet it has nothing to do with finding a better car for X
dolars.) there is a saying in turkish 'kaz gelecek yerden tavuk
esirgenmez' this saying summerises customer satisfactions importance
in a way. Which states that if you want to earn money you should
spend a little.
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